Da Paolo’s Eatalian
May 2015 In my AA Editorial Services capacity I’ve recently been working with another client of Outset Swindon on web copy, press releases and marketing letters. My client’s business is called High Street Hero, the thrust of which is to give a superpower, or same-day delivery service, to independent retailers allowing them to offer a service that sets them apart on the high street. When the client and I were working on the web copy we talked a lot about the whole shop local initiative and how it fits in with what he is trying to achieve.
Everyone wants a vibrant high street that is a place for socialising as well as shopping. But that doesn’t happen by magic. We all have the choice between using independent retailers and food outlets or the national and global ‘big -boys’. Sometimes one has to go to the ‘big-boys’ – but if we always do that then we’ve only ourselves to blame for high streets full of pound stores and charity shops.
And of course, in shopping locally you are supporting British entrepreneurs in all manner of ways. As this article in The Guardian says: ‘Artisan markets help foster the talents of the next generation of British designers and retailers. “[They] are hotbeds of innovation,” says Mike Cooksedge, founder of SeeMyLocalMarket. “There is a constant turnover of new products, and sellers listen to customers’ demands. If a certain pie filling is popular, for example, a pie company will respond to that and quickly supply more of them – and you can suggest things too, so you can even have a bit of influence over the products on sale.”
So of late I’ve been trying to shop locally myself where ever possible and use Swindon’s many independent coffee shops every chance I get. In recent months I’ve bought gifts from Catherine Jay and Pink & Green – two start-up artisan businesses that I’ve met via Outset Swindon – and even, to get to the main focus of this blog post – Da Paolo’s Eatalian delicatessen on Commercial Road in Swindon.
As well as being a lovely deli from where I purchase luscious olives and tasty cheeses among other things, they also serve the most delicious coffee and at a fantastic price – I visit quite a lot for that alone! I have mentioned the place before in an overview post of Swindon’s coffee scene but doing the research on shopping locally prompted me to put this post together as Da Paolo’s is an embodiment of many of the espoused benefits of supporting independents. You get specialist knowledge of their goods and you get personal service and a relaxed shopping experience. And you can even have a coffee while you do it. This past Christmas I decided to purchase a hamper of Italian goodies as a gift for a friend. So, with delicious coffee in hand, together with Debbie (partner of Paolo) I selected an assortment of goodies to fit my budget. Then, shortly before Christmas, I collected my hamper all beautifully arranged and packaged with red ribbon. Now THAT’S what I call shopping.
“The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” ― Erma Bombeck
One of the many benefits of shopping locally is that our custom enables the businesses that we patronise to support the community in which they are based in various ways. Darkroom Espresso, one of Swindon’s fabulous independent coffee shops for example, supports local artists by holding exhibitions of their work. Da Paolo’s does what it can for charity. Its current charity of choice is Brighter Futures: http://www.gwh.nhs.uk/support-us/about-brighter-futures/ which which supports the staff, patients and families of Great Western Hospital and community health services across Wiltshire. So if the fab coffee and the delicious Italian groceries are not good enough reasons in themselves to hot foot it to Da Paolo’s then this surely is?