Catherine Jay: artisan jewellery
21st February 2015
Greetings listeners. Here we are with another Swindon in Business post. We recently had one from Carol Alpin, founder and owner of the Pink & Green range of organic skin care products. Now, in a natural link to that post, we have a post about Catherine Attewell and her business brand Catherine Jay.
Like me, Catherine is a product of Outset Swindon but we actually met independently of Outset at another business networking group. Catherine made for me a pair of fab earrings to go with a necklace I already had. And I truly absolutely love them and wear them loads so I can well believe that when she was making and selling earrings in her student days they proved to be popular. Catherine is co-operating with Carol Alpin of Pink & Green to showcase their products together at The Works hair salon in Redhouse. Like Catherine, I too am a delighted user of the Pink & Green organic skin care products.
Catherine Jay was created in 2014 by designer/owner Catherine who, having made and sold jewellery locally for several years, had a desire to create a beautiful, quality handmade jewellery brand.
Back in 2011 and feeling the need to make some life changes, Catherine worked with a life coach – a process that was instrumental in helping her to identify those aspects that she most connected with – one of which was her passion for jewellery making.
“I had successfully made and sold earrings when I was a student back in the early 90s. I didn’t realise back then that my love of that activity would end up being my self-employment! I recall people loving the earrings I made and being keen to buy them. The buzz I got from this lay dormant until I recently re-discovered it.”
In recent years Catherine made and sold her jewellery in and around Swindon at craft fairs, local events, the Outlet Centre and the West Swindon shopping centre. Her designs were popular and she recognised that there was a market for elegant, well made jewellery for ladies who appreciate something unique and the polar opposite of mass-produced high street products – something made by hand with loving care and attention.
In November 2014, Catherine committed herself to building her Catherine Jay jewellery brand by holding a formal launch event at Stanton House Hotel. Catherine worked hard to make the event special. It certainly showcased her work beautifully as these photographs show I think.
As well as some very nice canapés and a glass of fizz we were treated to luscious jewellery themed cupcakes – or buns as I prefer to call them – from the kitchen of Little Miss Cakemaker.
Catherine Jay makes one-off pieces and limited editions. When you buy a piece of her jewellery you are buying something special, something made with her passion for design. Catherine says “it is the gorgeous look and texture of the beads and the infinite possibilities for unique designs that inspires me. Quality beads and materials are fundamental to my work. I use freshwater pearl, crystal, gemstones and quality glass beads because these natural products have a luxurious texture and look that is an essential part of every Catherine Jay piece.”
The Catherine Jay range includes bridal, everyday and gift pieces, and she is going to expand to offer further designs and ranges during 2015.
In December 2014 Catherine Jay was delighted to receive approval from The White Wed Directory, “the ultimate directory for savvy Wiltshire brides”. Catherine’s first choice for a copy expert to help her with the directory entry was me – AA Editorial Services! A savvy choice though I say it myself. 😉
Catherine goes on to say that: ‘One of the amazing things about being self-employed is the other interesting people you meet who also have a passion and have taken that big step to make it their livelihood. For instance, I really admire Carol Alpin and her Pink&Green brand for wonderful, ethical, skincare products. I am personally a customer for her facial oil for sensitive skin and am feeling the benefits of moisturised skin. So it was an absolute pleasure to find that Carol and I were given the opportunity to showcase our products alongside each other at The Works. We are looking at further opportunities to work together to offer some truly special quality gift products!’